Now that I had whittled my chosen products down to a selected 10, it was time to ensure that visitors clicking on my ads and following links to my store had enough confidence to go through with a purchase.
Because I had bought an existing store with over 500 sales, and not built a new store from scratch, I was lucky to not have that much to do. The store already had a simple design, trust badges etc which inspired confidence in at least 500 customers.
I didn’t have to do much, but I still had to do something. I had to take a few steps to ensure that my site was more trustworthy than before, and here are the steps I took:
Added a chat feature to the site
My reasoning for this was that if someone had a question about an item on the store, I didn’t want them to have to navigate to the top menu to find the contact us link and then proceed to write an e-mail.
As my target audience has a significant number of people who use Facebook, it only made sense to add the messenger feature on every page of the website and this was actually really easy to do.
First I had to find ‘Messenger’ under the ‘Sales Channels’ column on the left
… and than choose ‘Enable’ and tell them where to put the icon
Added sales notifications for social proof
Social proof is such a big deal when advertising online. I felt like I needed to do more to prove that other customers trusted my store enough to make purchases – all to make up for the inability of customers to touch and feel my products.
To do this, I installed a free app on the Shopify App store called “Sales pop up – Social Proof”
Reorganised the site menu
I had a 2-line menu with about 12 items (I know!) and I cut this down to just 5 items, creating sub-menus instead.
That’s all I have been able to manage given my limited time resources for now! Hopefully, there will be a part 2 with a better optimised store in the future!