So I started advertising consistently in June with the aim to make $150 per day this month. As at today, June 21st, I feel like I am on the path to realising this goal.
Here’s what I’ve done –
Created new products. I’m running a niche fashion brand, and I have found that rather than on product released every two weeks, this time I just created a themed collection with a mix of products and created a carousel image ad.
Advertised the products on Facebook using LLAs. Because I don’t yet have 100 purchases from a country, I cannot create a lookalike for purchases – the ultimate goal for creating LLAs. So I settled for the next best – Lookalikes for ATCs, VCs and All Customers, and targeted these for the carousel ad.
Rerouted fulfillment. Fulfillment has been a bit of a nightmare with COVID so I’ve had to move suppliers. Luckily, my search paid off, and I found well-priced POD suppliers in the USA and Australia . Currently looking for suppliers from Canada. Adaptability is key in this game.
Set up a simple “Welcome” automation series. I used Omnisend to set up an automation which starts allows when the order status changes. Basically, the thinking behind this is because an order update is a positive message, it is probably the perfect time when a customer is most receptive to a little advertising “nudge”.
Results
Week 1 Revenue
Week 2 Revenue
Week 3 Revenue
